Job Description:

Plans and directs all the marketing organization's worldwide sales efforts, offices and representative organizations personally or through subordinate supervisors to achieve planned Company business levels. Reports to President.

Principal Responsibilities:

• Develops and implements strategic marketing plans to achieve Company and Corporate sales objectives for products and services.
• Researches, analyzes and monitors financial, technological and demographic factors to capitalize on market opportunities and minimize effects of competitive activity.
• Develops and manages marketing operating budget.
• Plans and oversees advertising, trade shows and promotion activities including print, online, electronic media and direct mail.
• Evaluates and recommends distribution channel development programs.
• Serves as liaison with outside agencies on ongoing promotional campaigns.
• Oversees development and production of promotional and collateral materials.
• Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
• Achieves planned market share in relation to preset standards and industry and economic trends.
• Ensures effective control of marketing results and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
• Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.
• Monitors competitive products and marketing activities.
• Oversees development and maintenance of customer database.
• Establishes and maintains relationships with customers and key strategic partners.
• Conducts marketing surveys on current and new product concepts and provides feedback for future product development.
• Guides preparation of marketing activity reports and presents to executive management.
• Alerts Company to potential favorable business acquisitions.
• Establishes and maintains a consistent corporate image throughout all product lines, promotional materials and events.

Qualifications

To perform this job successfully, an individual must be a highly motivated individual who is very goal oriented and is able to lead a like-minded marketing/sales organization. The requirements listed below are representative of the knowledge, skill and/or ability required.

Education and/or Experience:

Extensive successful experience in international sales and marketing. Marketing or technical degree helpful.

Language Skills

None required but any language skills helpful.

Reasoning Ability

Able to develop long and short-term strategies as programs evolve to maintain market dominance.

Computer Skills

Microsoft Work, PowerPoint and Excel necessary.

Other Skills and Abilities

Good presentation, organizational and management skills a must. Able to travel up to 40% of the time if needed.

Other Qualifications

Knowledge of international contractual and financial norms an asset. Technical understanding of broadband and satellite communications desirable.